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Andrea Beliczki

Make it personal

Build personas of ideas, products or experiences.

Imagine your product is a person. What's its name? What would its ideal date night be? Does it prefer the beach or the woods? This exercise is a playful way to nail down the essence of your idea, product, or service. Use it in ideation or as a way to hone an existing concept.

Thiagi Group

Trustworthy

You may be a trustworthy computer programmer but nobody may trust your ability to manage a project. You may trust your surgeon to do brain surgery—but not to give you financial advice.

Trustworthy differentiates behaviors and traits that contribute to trustworthiness in different situations (such as predictability) and other behaviors and traits that are limited to specific situations (such as surgical expertise).

Thiagi Group

Au Contraire

Very often when people learn something new, they assume that they knew it all along. This way of thinking is called the hindsight bias. Participants receive one of two proverbs that contradict each other. Later, they are asked to come up with examples and explanations to prove that the proverb that they received presents an obvious truth.